Trade Promotion Capacity Building > Canada

Enhancing Trade Capacity (Egypt, Jordan, Morocco, Algeria, and Tunisia): $9.15 million, 2009-2013

This regional technical assistance program engages and develops the capacity of local trade development service providers, trade associations, chambers of commerce and the like by improving and expanding the range and the quality of the services these agencies render to existing or emerging exporters. Some individual service and manufacturing enterprises benefit from direct support, but the focus of the project is capacity building of national expertise in delivering such support. This generates strong multiplier effects, allowing the project benefits to reach many more enterprises over time. The work at micro and middle level, described above, is complemented by macro level interventions such as: developing better supply chains; enhancing the supply and use of trade information; designing and implementing trade development strategies, especially at the sector level; and improving the conditions for making good use of trade related information and communication technology (ICT).