Supply Capacity > Japan

One Village One Product (OVOP)52

The One Village One Product Project was launched in the 1970s. The Ministry of Economy, Trade and Industry (METI) , the Japan International Cooperation Agency (JICA) and the Japan External Trade Organization (JETRO) adopted a version of the scheme in the early 2000s as a way of encouraging development in LDCs and other developing countries. The OVOP programme works through communities by adding value to products using locally available resources through processing, quality control and marketing. The objective of the OVOP programme is to promote the OVOP concept approach of economic development at community level. It does this by: (i) promoting value adding technologies, such as agro-processing, quality control and packaging; (ii) facilitating small-scale business skills development at the community level; and (iii) promoting market linkages between products and services from communities and domestic/international markets. The OVOP concept is now being replicated as a model of enterprise development in many countries, including Thailand, Malawi, Malaysia, the Philippines, Mongolia and China. The original concept stands on three pillars: “Think Globally Act Locally”, “Self Reliance and Creativity” and “Human Resource Development”. The OVOP programme is run worldwide from Asia to Africa through to Central America. Through the campaign, which started in February 2006, products such as craftwork items, textiles and processed foods from nations in Asia, Africa, Oceania and Central America have been introduced on the Japanese Market.

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Smallholder Horticulture Empowerment Project (SHEP) Kenya

SHEP was a joint technical cooperation project between the Ministry of Agriculture and the Horticultural Crops Development Authority (HCDA), initiated in 2006. It aimed to empower smallholder horticulture farmer groups through capacity building activities in the area of management, production technology, quality management and rural infrastructure development. From March 2010, the follow up phase, Smallholder Horticulture Empowerment and Promotion Unit Project (SHEP UP), is being implemented to disseminate the success of SHEP nationwide.

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