Global Advocacy > World Tourism Organization (UNWTO)

UNWTO provides the Members of the United Nations Organization with the information they need to complete their qualitative and quantitative knowledge of the tourism markets, identify market trends and select effective techniques of tourism promotion and evaluation.

For more information: http://mkt.unwto.org/

Competitiveness and trade in tourism services

A key activity of the Tourism Trends and Marketing Strategies Programme is to analyse the factors that contribute to the enhancement of competitiveness of destinations. In this respect, the UNWTO collaborates with the World Economic Forum (WEF) on the improvement and extension of the Travel and Tourism Competitiveness Index.

UNWTO regularly compiles and disseminates comprehensive information, analysis and know-how on tourism in the form of various publications such as:

UNWTO World Tourism Barometer

The UNWTO World Tourism Barometer is a regular publication of the Tourism Trends & Marketing Strategies Programme of UNWTO aimed at monitoring the short-term evolution of tourism and providing the sector with relevant and timely information. It is published six times a year. The first issue was published in June 2003. It contains three permanent elements: an overview of short-term tourism data from destination countries and air transport; a retrospective and prospective evaluation of tourism performance by the UNWTO Panel of Tourism Experts; and selected economic data relevant for tourism.

For more information: http://www.unwto.org/facts/menu.html

UNWTO Tourism Towards 2030

UNWTO Tourism Towards 2030 is UNWTO’s long-term outlook and assessment of future trends from 2010 to 2030. It is a broad research project building on UNWTO’s on-going work in the field of long-term forecasting, initiated in the 1990s. Key outputs of the study are quantitative projections for international tourism flows up until 2030, based on data series on international tourist arrivals by sub-region of destination, region of origin and mode of transport for the period 1980-2010.

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Compendium of Tourism Statistics (2012 edition)

Statistical information on tourism’s multiple facets is pivotal in advancing knowledge of the sector, monitoring progress, promoting results-focused management, and highlighting strategic issues for policy decisions. Deriving from the most comprehensive statistical database available on the tourism sector, the Compendium of Tourism Statistics provides statistical data and indicators on inbound, outbound and domestic tourism, as well as on the number and types of tourism industries, the number of employees by tourism industries, and macroeconomic indicators related to international tourism.

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UNWTO/ETC Handbook on Tourism Forecasting Methodologies

The Handbook on Tourism Forecasting Methodologies, a joint UNWTO/ETC project, aims to be a simple guide to the complex world of tourism forecasting. It presents the basic forecasting techniques and their advantages and disadvantages, as well as some practical examples of such methodologies in action. It also includes an Excel file where the forecasting methodologies are further explained and exemplified.

For more information, visit the UNWTO Infoshop:

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UNWTO/ETC Handbook on Tourism Product Development

The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation. It demonstrates a range of successful approaches and case studies from around the world and sets out best practice examples and benchmarks by which destinations can assess their own product development system and methods.

For more information, visit the UNWTO Infoshop:

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Statistics and Tourism Satellite Account

Statistics is one of the main pillars among UNWTO’s activities. Endorsed by the UN Statistical Commission, the International Recommendations for Tourism Statistics 2008 (also known as IRTS 2008) is one of the principle frameworks by which UNWTO’s Statistics and Tourism Satellite Account programme is guided.

The programme aims to develop tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues, also trade-related, for policy objectives.

The programme works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential (e.g. Tourism Satellite Account *), designs practical guidance for their implementation in countries, supports statistical strengthening in countries through capacity building, and compiles and disseminates tourism statistics of countries all over the world.

* Tourism Satellite Account (TSA): TSA is a statistical instrument to analyse the economic importance of tourism and is considered a strategic project for UNWTO. The instrument is designed to measure goods and services according to international standards of concepts, classifications and definitions which will allow for valid comparisons with other industries and eventually from country to country and between groups of countries. Such measures will also be comparable with other internationally recognized economic statistics.

The TSA:

  • provides credible data on the impact of tourism and the associated employment
  • is a standard framework for organizing statistical data on tourism
  • is a new international standard endorsed by the UN Statistical Commission
  • is a powerful instrument for designing economic policies related to tourism development
  • provides data on tourism’s impact on a nation’s balance of payments
  • provides information on tourism human resource characteristics

For more information: http://statistics.unwto.org/